RNIB
world upside down
creatives, dan dehlavi, adam jackson and ted price
cd, angus vine/yan elliot
take yourself back to the covid 2020 announcements from bojo - it was a mess - but imagine if you were blind or partially sighted? none of these announcements were tailored for you and a lot of the community were forgotten. this was a very simple idea which we managed to pitch to piccadilly lights. we got 10x of our own clients on board to turn their ad upside down. picked up lots of press and spread the word - government messages started to be more inclusive. we also generated huge donations from the clients we got on board.