RNIB
see the person
brand campaign
creatives, adam jackson & ted price
ecd, toby allenit was 3 years since RNIB’s last brand campaign, they wanted a departure from the previously light hearted tone of voice. originally the client only wanted a 30” but we pushed for long form to tell the most authentic, emotional story possible. truly collaborative project with lots of moving parts and lots of talented people.
bronze at british arrows, bronze at creative circle, bronze at kinsale and shortlist at 1.4