RNIB
see the person
brand campaign
creatives, adam jackson & ted price
ecd, toby allenit was 3 years since RNIB’s last brand campaign, they wanted a departure from their light-hearted tone of voice. originally the client only wanted a 30” but we pushed for long-form to tell the most authentic, emotive story possible. we undertook a long casting process to ensure we cast a person with sight loss, with lived experience they could bring to the lead role.
bronze at british arrows, bronze at creative circle, bronze at kinsale and shortlist at 1.4.