RNIB
see differently products
creatives, helen rogerson & artem bjork
cd, angus vine
born from the insight that blind and partially sighted people had ingenious life hacks to help them get on with their daily activities. this was a year in the making before i even joined, it was a great idea but needed a big production lift in order to sell it in to the client. we managed to secure an extremely small budget to source/make 4x products in large quanities, design packaging and make the packaging. we pitched the campaign to the design museum who loved the idea and ended up stocking our products.
winner of creative review annual 2020, winner at campaign big, wood pencil at D&AD, 4x bronze at creative circle, finalist at LIAs, european shortlist at LBB immortal awards.