RNIB
packcessible
creatives, helen rogerson, adam jackson & ted price
cd, yan elliot
RNIB came to us with a problem - a lot of blind and partially sighted people were struggling with the ever decreasing size of text on packaging. to dramatise this issue - we created our very own corner shop complete with blank products, set up fly-on-the-wall cameras and hired our very own ‘unhelpful’ shop keeper to steer the public in the direction we needed. this campaign was hugely successful for our client and delivered real change to packaging across a number of big brands.
4x gold, 2x silver at creative circle, silver and bronze at clios, grand
prix and gold at drum awards.