purdeys purdye
britvic
creatives, emma thomas and ryan delaney
ecd, toby allen
fast fashion is a problem, so this idea was sold into purdeys and we created a clothing dye from the wasted fruits that go into making the purdeys drinks, we then got a bunch of fashion influencers to upcycle their own clothes and create their own cool styles using the dye and post about them, the project was purdey’s best performing content ever.
bronze and shortlist at creative circle.